It all started with Penny...
Penny’s Worth began with our springer spaniel, Penny, and her sensitive skin. We create gentle, carefully formulated dog care products, handmade in the Peak District. Simple ingredients. Nothing unnecessary - because sometimes less is more.
Penny is our springer spaniel, and she’s always struggled with sensitive skin. From when she was a puppy, we couldn't find products that didn’t leave her irritated or uncomfortable. Most options felt too harsh, too heavily scented, or simply not designed with sensitive dogs in mind.
So we started making our own.
Built from experience
With a background in developing personal care and pet products, creating something better wasn’t just an idea - it was something we could actually do.
We went back to basics.
We focused on simple, effective formulations. Carefully chosen ingredients. Nothing unnecessary. Products that do what they’re meant to do - and nothing more.
For dogs like Penny
Every product we make is tested on the one who started it all. If it doesn’t work for Penny, it doesn’t make it any further. Because at the end of the day, this was never about creating more products. It was about creating better ones - for sensitive dogs, and the people who care for them.
