Inside Our Formulas

Aloe Vera (Aloe Barbadensis Leaf Juice / Extract)

What it is: A plant-derived extract known for its soothing properties.
What it does: Helps calm and hydrate the skin, reducing dryness and irritation.
Why we use it: A gentle, well-known ingredient that supports sensitive skin.

Bergamot Essential Oil (Citrus Bergamia Peel Oil)

What it is: A natural essential oil extracted from the peel of bergamot fruit.
What it does: Provides a light, fresh scent and helps refresh the skin.
Why we use it: Used in small amounts to create a soft, natural scent.

Behentrimonium Methosulfate

What it is: A plant-derived conditioning agent.
What it does: Helps smooth and soften the coat, making it easier to manage and detangle.
Why we use it: A gentle alternative to harsher conditioning ingredients and silicones.

Caprylic/Capric Triglyceride

What it is: A lightweight emollient derived from coconut oil and glycerine.
What it does: Helps soften and smooth the skin while supporting moisture retention.
Why we use it: Adds a silky, non-greasy feel to balms and conditioners.

Cetearyl Alcohol

What it is: A fatty alcohol derived from plant oils.
What it does: Helps soften and condition the coat while improving texture and stability.
Why we use it: Despite the name, it’s non-drying and helps create a smooth, gentle formula.

Citric Acid

What it is: A naturally derived acid found in citrus fruits.
What it does: Helps balance the pH of the formula to keep it skin-friendly.
Why we use it: Ensures products remain gentle and well-balanced.

Cocamidopropyl Betaine

What it is: A mild, coconut-derived cleansing agent.
What it does: Helps create a gentle lather while cleansing without stripping the skin.
Why we use it: Keeps cleansing soft and suitable for sensitive skin.

Copernicia Cerifera Wax (Carnauba Wax)

What it is: A natural plant wax derived from the leaves of the carnauba palm.
What it does: Forms a protective barrier to help lock in moisture.
Why we use it: Adds structure and protection, especially in balms.

Decyl Glucoside

What it is: A gentle, plant-derived cleanser made from sugars.
What it does: Cleans the coat while being mild on the skin.
Why we use it: Ideal for sensitive dogs due to its low irritation potential.

D-Panthenol (Provitamin B5)

What it is: A vitamin-derived conditioning ingredient.
What it does: Helps retain moisture and improve the softness of the coat.
Why we use it: Supports hydration without heaviness.

Ethylhexylglycerin

What it is: A skin-conditioning ingredient used alongside preservatives.
What it does: Helps maintain skin softness and supports product stability.
Why we use it: Keeps formulas gentle while ensuring they stay safe to use.

Euphorbia Cerifera Wax (Candelilla Wax)

What it is: A plant-based wax derived from candelilla shrubs.
What it does: Creates a light protective layer to reduce moisture loss.
Why we use it: A vegan alternative to heavier waxes, ideal for balms.

Glycerine

What it is: A plant-derived humectant.
What it does: Draws moisture into the skin and coat, helping to keep them hydrated.
Why we use it: A simple, effective way to maintain moisture.

MIPA Laureth Sulfate

What it is: A mild cleansing agent used in wash-off products.
What it does: Helps remove dirt and oils from the coat.
Why we use it: Used in balanced formulations alongside milder cleansers for an effective but gentle clean.

Oat (Avena Sativa)

What it is: A natural plant extract known for its calming properties.
What it does: Helps soothe irritation and support the skin barrier.
Why we use it: A key ingredient for comfort in sensitive skin.

Olive Oil (Olea Europaea Fruit Oil)

What it is: A natural oil extracted from olives.
What it does: Helps nourish and soften the skin and coat.
Why we use it: A gentle, familiar ingredient that supports healthy skin.

Patchouli Essential Oil (Pogostemon Cablin Leaf Oil)

What it is: A natural essential oil derived from patchouli leaves.
What it does: Adds depth to scent blends and helps them last longer.
Why we use it: Used in small amounts to balance and soften natural scents.

Phenoxyethanol

What it is: A commonly used preservative.
What it does: Helps prevent the growth of bacteria and keeps products safe to use.
Why we use it: Ensures product safety and stability over time.

Shea Butter (Butyrospermum Parkii Butter)

What it is: A rich, natural butter derived from shea nuts.
What it does: Deeply nourishes and helps soften dry or rough skin.
Why we use it: Ideal for restoring and protecting dry areas.

Sodium Chloride

What it is: A mineral commonly known as salt.
What it does: Helps adjust the thickness of formulations.
Why we use it: Keeps textures just right for easy use.

Sweet Almond Oil (Prunus Amygdalus Dulcis Oil)

What it is: A lightweight oil derived from almonds.
What it does: Helps soften and condition the skin and coat.
Why we use it: A gentle, nourishing oil suitable for sensitive skin.

Tocopherol (Vitamin E)

What it is: A form of vitamin E used in skincare and cosmetic formulations.
What it does: Helps protect oils in the formula from oxidation.
Why we use it: Helps maintain product freshness and quality.

Ylang Ylang Essential Oil (Cananga Odorata Flower Oil)

What it is: A natural essential oil extracted from ylang ylang flowers.
What it does: Adds a gentle, natural floral scent.
Why we use it: Used lightly to create a gentle, balanced scent.